Be Relevant, Get Booked, Get Paid
As a professional speaker, staying relevant is crucial for both getting booked and delivering impactful presentations. Relevance matters, it can significantly enhance your speaking career.
Why Relevance Matters for Getting Booked:
1. Meeting Client Needs: Relevant speakers solve problems that clients are facing. By offering solutions to current problems, you become a valuable asset to potential clients.
2. Differentiation: In a competitive market, relevance sets you apart. Event planners are more likely to choose speakers who show up-to-date knowledge and insights.
3. Justifying Your Fee: When you provide current, applicable content, clients see your fee as an investment rather than an expense. This is a game changing reframe and it can lead to higher fees.
4. Building Long-term Relationships: Consistently delivering relevant content can turn one-off gigs into ongoing partnerships and referrals.
Why Relevance Matters When You're on Stage:
1. Audience Engagement: When your content directly relates to your audience's current situation, they're more likely to be attentive and receptive.
2. Actionable Insights: Relevant speeches offer practical, timely solutions that audience members can implement immediately.
3. Lasting Impact: When your message resonates with current challenges, it's more likely to be remembered and acted upon after the event.
4. Client Objectives: Relevant content is more likely to align with and help achieve the client's goals for the event, which means happy clients and potential more work.
5. Positive Word-of-mouth: Attendees are more likely to share insights from a relevant, impactful presentation, potentially leading to more opportunities for you.
So how do you maintain your relevance in the speaking industry? Where do you start and what mistakes should you avoid? If you want the answers to these questions join me and Mary Tillson on 16th August at 3pm BST for 90 minute Zoom totally focused on how to be relevant to get booked and paid. Click the button below for all the info.
We’ll see you then,
Here's the link to book your spot https://www.mariafranzoni.me/be-relevant-be-booked-be-paid
PS Need some help to be more bookable and charge higher fees?.
1. Download one of our free how to guides here.
2. Book a consultation with me here.3
. Binge read previous missives here.
4. Join our free Speaking Business community here where you'll get inspiration, support, advice, and more.
5. Grab our online training programme to be more bookable and make more money here.
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