LinkedIn Strategy Tips from a Story-Driven Marketing Expert
I recently had a fascinating chat with Niall Ratcliffe on my Speaking Business Podcast. As CEO of Noticed, a story-driven marketing agency, Niall shared some invaluable insights about how speakers can leverage LinkedIn to grow their business. I'm excited to share the key takeaways with you.
First, let's tackle a common misconception: "LinkedIn is just for job hunting." This couldn't be further from the truth. As a speaker, you're essentially running a B2B company, and LinkedIn is where your target audience lives. Approximately 45% of LinkedIn users are decision-makers within businesses - making it the ideal platform for speakers to connect with potential clients.
The Power of Story
One critical insight from our discussion was the importance of sharing your story and credentials. Many speakers make the mistake of promoting themselves simply as "a speaker who talks about resilience" or "a leadership speaker." Instead, focus on the outcomes you deliver and the experiences that make you credible to speak on your topic.
Your Positioning Matters
It's not enough to say what you talk about - you need to articulate the specific problems you solve and outcomes you deliver. For example, instead of being "a teamwork speaker," position yourself as someone who "helps high-performing teams overcome communication barriers and achieve peak performance."
Consistency is Key
How often should you post? Niall recommends a minimum of three times per week. This keeps you top of mind without being overwhelming. The goal isn't to flood people's inboxes with booking requests on day one - it's about consistently demonstrating your value until they reach the point where they need your expertise.
Don't Obsess Over Algorithms
Focus on creating quality content that serves your audience rather than chasing algorithm changes. If you're providing valuable insights to decision-makers struggling with the problems you solve, the algorithm will work in your favour.
Beyond Social Media
While LinkedIn visibility is important, it's just the first step. Niall emphasised the importance of having a clear strategy to convert attention into leads. This might include creating valuable lead magnets (like guides or playbooks) that allow you to nurture relationships with potential clients.
In summary, getting noticed isn't about immediate results - it's about building relationships over time through consistent, valuable content that showcases your expertise and credibility.
Final tip? - Keep sharing your story and making an impact.
Meanwhile if you’d like to hear the full discussion here is a link to the episode:
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