What chocolate can teach you about sales with Alison Edgar
Alison Edgar is known as ‘The Entrepreneur’s Godmother’ to Dragon’s Den and Apprentice Winners. She’s written two best-selling books Secrets of Successful Sales and SMASH IT! The Art of Getting What YOU Want, which discuss why everything we do is a sale. She’s worked with some of the biggest names in business such as SkyBet, Discovery Channel and EasyJet teaching them her intrapreneurship methodology, helping them to encourage entrepreneurial thinking within their organisations and now she’s here to discuss the importance of sales.
Alison shares the link between sales and intrapreneurship, the key components to a sales process, how everything we do is a sale and why DISC and behaviours are so important in organisations especially in relation to sales.
View Previous Newsletters
Stay connected with tips and advice on how to grow your speaking business every Saturday. Sign up to our newsletter
10x growth 80/20 principle actionable insights ai and speaking industry attract bookers audience engagement automation blog book more gigs bookable speakers bookings building a speaking business building relationships business growth business optimization business performance business scalability business strategy client connection client gratitude client management client needs client objectives client-focused speaking communication barriers conference speaker tips conference speaking conferences contact information content consistency content planning content review creating value as a speaker crm for speakers decision makers decision-makers delivering impactful presentations delivering value differentiation digital clean-up entrepreneur mindset event planners event planning event speaker tips event speaking events exclusivity expense tracking fee structure advice fees financial health financial tracking focused effort follow-up get booked get booked to speak getting booked getting speaking engagements goal setting grow grow your speaking business growing a speaking business growing your speaking business high impact activities high-performing teams higher fees holiday productivity how to get booked as a speaker how to get more speaking gigs how to get speaking gigs income international speaking justifying fees keynote speaking lasting impact lead generation lead magnets leadership speaker learning linkedin strategy long-term relationships low fee to high fee maintaining relevance make money speaking maria franzoni market saturation in speaking mary tillson negotiation networking for speakers non-salesy marketing nurturing relationships online training programme paid speaking peak performance personal branding personal development pipeline planning pitch to podium positive word-of-mouth posting frequency practical solutions problem solving for speakers productivity hacks professional speaker tips professional speaking professional speaking advice professionalism profit management public speaking quality content quoting fees reflection and strategy relationship building resilience speaker rest and recharge revenue tracking self-promotion strategies showreel sizzle reel skill development speaker agent speaker awards speaker bookers speaker booking speaker bookings speaker branding speaker bureau speaker bureaus speaker business growth speaker business tips speaker consultation speaker credibility speaker expertise speaker fees speaker marketing speaker metrics speaker network speaker pipeline speaker positioning speaker profitability speaker representation speaker revenue growth speaker self-promotion speaker showreel speaker strategy speaker success speaker success toolkit speaker tips speaker training speaker website speaker workshops speakers' summit speaking budget speaking business speaking business community speaking business growth speaking career speaking engagement tactics speaking gigs speaking industry speaking industry insights speaking trends speaking turnover stand out staying bookable as a speaker staying relevant story-driven marketing storytelling for speakers strategic positioning systems check systems thinking target audience on linkedin teamwork speaker time management track your numbers understanding client needs usp uvp value video footage year end year-end planning